Recently, if you've been to Raffles City and Vivo City, and Takashimaya, you'll realise that there is a slowing rising trend...
Of donut stores opening...
First there was one at Raffles City's new basement shopping area...
Then there was another one at Vivo City...
Next thing you know, there's another one at Takashimaya...
But seriously, so far I;ve only been enticed by the one at Raffles City to, remotely wanna buy one and try...
Cos the food reviews have been so far so good all over the newspapers, magazines, etc...
Especially when they raved that it was comparable to Krispy Kreme, which I loved at the very first donut...
The warm, firm, and crispy crusted, glazed donut with the melt-in-your-mouth dough...
Hmmmmm....
That whole donut was given to me free of charge, when I stood near the counter, trying to decide what flavours I wanted to try...
Not cut up into tiny pieces and cubes for testing like any food product available for testing here...
However, when I did managed to try all the flavours from our much raved about donut store...
A friend's sis and mum went to queue for 3 hours for the donuts one fine day and bought 4 dozens for everyone to try...
I was spared the task of queueing for my own donuts...
It was such a disappointment...
Even when the box stated that it's best eaten after being heated up in the microwave for 8 secs...
Which we did...
The donuts didn't taste any better...
My comments:
1. The frosting/ creme on top of the dough was too wet and slimy...
It didn't stick to the dough well... Everything stuck onto the eater's fingers and hands instead of staying on the donut... You end up feeling like you're eating your own fingers...
2. The dough was nowhere near melt-on-your-mouth consistency...
There was no comparison to Krispy Kreme at at all... The dough tasted and looked like what you'd see in normal bakeries and breadshops anywhere... For most of the sweet flavours, you'll feel like you're eating something from your friendly bakery - bread with jam/ chocolate...
3. More of the flavours should have had the pastes placed INSIDE the donut, instead of on top of it...
If the pastes were placed and spread out evenly inside the donut, there would have been flavour in EVERY bite, and not like bread in the local bakeries... Filling only when you reach the middle portion...
4. Plain glazed donuts tasted like bakery donuts with powdered sugar...
For these donuts, the glaze is thin, you can't see it on the donut... And when you tap the donut, it collapses... That's what happened when we tried to cut it to share... It collapsed like a burst balloon... And when we ate it, the glaze was non-existent... And it felt like sugar particles on one's fingers...
If you've tried a REAL glazed donut (like one from Krispy Kreme), you'll know what a glazed donut should look, feel, and taste like.
If you've not, let me try to describe that out of the world experience....
The glaze should be thick and forming a crispy crust at the top of the donut, and when you tap on the donut, it should not be compressed in, but rather, there should be a tap tap feeling, cos the crust is quite sturdy. When you bite into the donut, you'll feel the crispy glaze crust cracking, and dissolving once your saliva touches it. And when your tongue comes into contact with the dough, it melts....
THIS is what a REAL glazed donut tastes like...
I'll never forget the feeling and taste of that very first Krispy Kreme...
It was the best donut I've ever tasted...
And that was just a PLAIN GLAZED DONUT...
5. Stick to the savoury flavours...
For me, I think the Wasabi Cheese flavour with the wasabi cheese filling, and cheese on top, was the best one so far... But only in terms of the taste, cos it was a unique flavour... The dough was still like normal bread... Other savoury flavours like Cheese Tartar and Spicy Cheese can be tried, but they taste REALLY similar to cheese bread available at any breadshop or bakery...
6. Don't attempt a Breadtalk when you haven't even got your basics right...
If your basic glazed donut is not even right, don't try all kinds of "adventurous" flavours like Lotus Mocha or Kaya White Chocolate... They ended up like kaya bread andred bean bread available at all bakeries and breadshop... Cos your foundation basics are not even strong yet... Like the donut dough... Please experiment further for a better formula for the dough, before you venture into more varieties...
The most important thing in a donut is the DOUGH...
I heard from someone that they had tried to get a franchise from Kripsy Kreme but failed, so they started this shop instead...
If they don't do something about the dough formula, the time-wasting queues, and the inefficient kitchen and staff system, the store will end up like Dunkin' Donuts...
Old news...
Seriously, if people didn't even bother to queue for 15mins for a Dunkin' Donut, which was way better than this...
What makes them confident that after the fad is over, the business will still prosper???
If the food is no good, there'll be no repeat customers...
If the service is bad, there'll be no repeat customers...
If the waiting time is too long, there'll be no repeat customers...
Especially when there are other less time consuming alternatives to this...
Did I mention that Dunkin' Donuts are available in JB???
Cheerio,
Same Old Foodie
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